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Love as if your life depended on it, it does, insist on condoms, New Haven Women’s AIDS Coalition of the Mayor’s Task Force on AIDS, 1988

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Black and white photograph of an African American woman sitting down and looking at the viewer.

Love as if your life depended on it, it does, insist on condoms, New Haven Women’s AIDS Coalition of the Mayor’s Task Force on AIDS, 1988

Local efforts, like this poster from the mayor’s office in New Haven, Connecticut, allowed communities to provide specific messages based on the needs of their audiences. This more focused campaign to reach women, who frequently did not consider themselves at risk in the 1980s. This poster spoke to the importance of condoms as part of sex and love, firmly reminding women of their right and responsibility to protect themselves.
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