After a decade of life with AIDS, activists and public health officials turned to new opportunities to educate people in the 1990s. Some of the stigma and shame had given way to honesty and playfulness, shown in campaigns like “Men of the 90’s” from the Whitman-Walker Clinic. The men pictured here are smiling, happy, and safe.
The Spanish-language version of Whitman-Walker’s “Men of the 90’s” campaign targeted younger, gay Latinos with a call to have safer sex by suggesting that using a condom would add excitement.